I built the thing I wish had existed.

Joined TikTok

Joined as a creator — not as a marketer. Fifth video went viral. Started posting dance content, comedy, dubbing content, and duet challenges. Acting, writing, and directing background turned into a platform superpower from day one.

$100K+ From Live Streaming

Started posting five videos a day and going live every night. In January 2019, someone sent $50 during a live to hear him sing. That was the moment everything shifted.

Started building audiences on live — giving real-time feedback on what creators were uniquely good at. Consistently going viral. Collaborating with creators across the country. Launched additional handles to expand reach.

By the end of 2019: over $100,000 earned from live streaming alone.

Building Momentum

Continued creating through 2020 and 2021 — collaboration content, new handles, ongoing viral moments. Learning what sustained platform presence looked like versus chasing individual spikes. Never stopped building.

The Agency Year

Worked at a marketing agency. Spent the year in UGC production and social commerce strategy — working with over 250 brands. Understanding what brands needed, what creators actually delivered, and where the gap between them was.

After working with four agencies over his TikTok career, one pattern was clear: agencies were brand-facing, not creator-facing. They had brand relationships but not creator relationships. Creators always said the same thing: "My agency doesn't pay attention to me." That observation became the foundation of SAMRAAT.

The #1 Moment

Started making TikTok Shop videos in January 2024. Within months: became the number one TikTok Shop creator in the United States.

By the end of 2024 — doing $25,000 to $30,000 in GMV daily from live selling alone. One short-form video for David Protein Bar generated over $100,000 in GMV overnight. Top creator for HarperCollins, Next Playground, Magic Spoon, Crocs, QVC, David Protein Bar, Govee, Micro Ingredients, and more. $4M+ personal GMV across all partnerships.

Deep expertise in both channels simultaneously — short-form video and live selling. Not one or the other.

SAMRAAT Studios Opens

Opened SAMRAAT Studios in Los Angeles — South Pasadena. 4,000 square feet. The first creator-run content and livestream studio in Los Angeles. Multiple fully built sets. Professional lighting. LIVE selling environment. Podcast setup. Built for creators, brands, and live shoots.

SAMRAAT Academy + Squad Up Coach

Launched SAMRAAT Academy — a training system for TikTok Shop creators built around what actually works on the platform. Not theory. The same system that produced $25K–$30K daily GMV.

Selected as one of the first 15 official TikTok Shop Squad Up coaches in the country when TikTok launched the program. Mentored hundreds of creators on scaling their TikTok Shop operations. One of the most selective platform credentials in existence.

SAMRAAT Network Launches

Launched SAMRAAT Network officially — creator side and brand side simultaneously. Became an official TikTok Shop Partner (TSP). Launched iRobot: $122.8K GMV in the first 14 days. Profit-positive month one. $1M+ since launch. Currently partnered with some of the biggest brands on TikTok Shop. Multiple exclusive deals. New major launches in progress.

Times Square

TikTok Shop selected Samraat as a featured creator for their Times Square holiday billboard campaign. His face ran on a Times Square billboard from early November through the end of the holiday season — including the Thanksgiving Day Parade. A platform-level recognition of what six years of building on TikTok looks like.