NOT ON SHOP YET
ALREADY LAUNCHED
Waiting is the most expensive decision you're making.

You Are Playing Catch-Up.

The brands building creator infrastructure on TikTok Shop right now will be very hard to displace in twelve months. Fill out the form below β€” we'll map out exactly what a launch looks like for your specific product before you commit to anything.

Apply for a Strategy Call

Ready to build a real creator infrastructure? We'll look at exactly what you have, tell you what's broken, and show you what a real system looks like.

Apply for a Strategy Call →

Want to learn the framework first?

Grab the free Launch Playbook first. Learn the framework before you commit to anything.

Get The Free Playbook →

$15M+

Monthly Creator GMV

40+

Active Brand Partners

Thousands

Of Products Live

25–50

Curated Creators Per Campaign

Trusted By

iRobot Pepsi Gatorade QVC HarperCollins Head & Shoulders Pantene Jocko Fuel Aussie Hey Dude Comfrt Crocs DAVID iRobot Pepsi Gatorade QVC HarperCollins

What Most Brands Get Wrong.

Sell To The Creator First

On TikTok Shop, your number one job is not to sell to the customer. It's to sell to the creator. Because the creator sells to the customer. If you don't know how to incentivize and support them, you will make every mistake the burned brands before you made.

Commissions Aren't Enough

There is a very short list of things that get a creator genuinely excited about pushing your product. Commission percentage is maybe third on that list. Most brands lead with commission and wonder why nothing converts.

No Phased Launch Strategy

Brands either over-launch and waste ad spend, or under-invest and blame the platform. We use a phased "soft-open" using best-sellers to build proof of concept before scaling with exclusive drops. We de-risk the launch.

High-AOV Expertise

We specialize in mid-to-high AOV products ($50 to $500+). If your product needs context to convertβ€”if it needs a real person to hold it up and explain why it mattersβ€”creator-led commerce is your most powerful channel.

Proven Across Flagship Verticals

⭐ Flagship Case Study
iRobot
Home & Lifestyle
Ninja Kitchen
Home & Lifestyle
HSN
Home & Lifestyle
Inovaday
Home & Lifestyle
BOSE
Tech & Audio
HarperCollins
Tech & Media
Fanttik Collection
Tech & Tools
Kodak Photo Printer
Tech & Imaging
EstΓ©e Lauder
Beauty & Cosmetics
MAΓ‹LYS
Beauty & Skincare
The Ordinary Store
Beauty & Skincare
Dude Wipes
Personal Care
Flamingo Shop
Fashion & Apparel
Comfrt (Fashion)
Fashion & Apparel
QVC (Fashion)
Fashion & Apparel
Tillys
Fashion & Apparel
Sunday Scaries
Health & Wellness
Merach Fitness
Health & Fitness
Micro Ingredients
Health & Wellness
Healspot Food
Food & Beverage
Magic Spoon
Food & Cereal
SAMRAAT NETWORK Γ— iRobot CASE STUDY
Launched in 10 Days
Profit Positive in 2.5 Months
Generated over $1.2M
iRobot Campaign Growth Chart
"
We went from zero to one million dollars in record time. We broke even when I needed it. We exceeded our forecast. I feel vindicated for the push and the amount of time I went through to find the right partner.
Athena Kasvikis
Athena Kasvikis
Former CMO · iRobot
(During the SAMRAAT campaign)
Month 1
$61K
Month 2
$240K
Jan (Outage)
---
Month 3
$91K
Month 4
$101K
Month 5
$210K+
Month 6
$461K
Total GMV
$1.2M+
Month 1
Profit Positive

Including all setup & ad costs

Launch Speed
10 Days

TikTok estimated 60 days

Break-Even
2.5 Mos

Expected 9-12 months

Goal Smashed
7–8x

Annual forecast exceeded

"A campaign doesn't survive a platform outage.
A system does."
Launched 10 days before Black Friday. TikTok estimated setup would take 60 days.

Results shown may not be typical. Brand GMV, revenue, and case study outcomes vary based on product, inventory, creative quality, ad spend, and operational readiness. Nothing on this page is a guarantee of sales performance or return on investment. Your results may differ.

Let's Be Direct.

What actually happens on the strategy call?

We review your product, your price point, and your current setup before the call β€” so we're not starting from zero. On the call we'll tell you exactly what a TikTok Shop launch looks like for your specific brand, what we'd do in the first 30 days, and whether we're the right fit for each other. No pitch deck. No pressure. Just the truth.

Is TikTok Shop right for my product?

If your product has a story β€” if a real person holding it up and explaining why it matters would make someone want it β€” TikTok Shop will work for you. We specialize in mid-to-high AOV products ($50–$500+) because those are the ones that benefit most from creator-led commerce. Not sure? Fill out the form and we'll give you an honest answer.

We're worried about brand risk on TikTok.

We operate differently from every other agency. We don't mass seed your product to 5,000 random influencers.

We activate 25 to 50 highly-curated creators matched specifically to your category, your price point, and your product story. You retain brand safety while we handle the scale.

Can we just hire someone in-house to do this?

You can try. Most brands hand this to a junior marketing coordinator who treats TikTok Shop like a Facebook ad account.

To succeed here, you need FBT logistics setup, live shopping operations, creator sampling workflows, and algorithmic listing optimization. We are an official TikTok Shop Partner (TSP) with the infrastructure already built.

Apply for a Strategy Call

We review every brand personally before confirming a call β€” we want to make sure the conversation is worth your time.

Fill out the form below. We'll look at your product, tell you what it takes to succeed, and show you what a real system looks like in month one. No commitment. Just the truth.

Samraat Founder

"I've been on TikTok since 2018. I went viral. I ran live selling. I generated over $4M in personal GMV before I built SAMRAAT. I didn't build this from a marketing background. I built it from the platform itself."

β€” Samraat Ghosh, Founder & CEO
TikTok Shop Creator Since 2018
The infrastructure your TikTok Shop is missing.

You Have an Execution Problem.

Not your product. Not your budget. Not the platform. The infrastructure around your TikTok Shop is what's broken. We fix that.

APPLY FOR A STRATEGY CALL

Not ready for a call yet? Get the free Launch Playbook first.

Get The Free Playbook →

$15M+

Monthly Creator GMV

40+

Active Brand Partners

Thousands

Of Products Live

25–50

Curated Creators Per Campaign

Trusted By

iRobot Pepsi Gatorade QVC HarperCollins Head & Shoulders Pantene Jocko Fuel Aussie Hey Dude Comfrt Crocs DAVID iRobot Pepsi Gatorade QVC HarperCollins

One partner. Every piece.

Most brands end up buying the pieces separately β€” setup agency, creator network, media buyer, content team. Then spending all their time managing four vendors who don't talk to each other.

SAMRAAT is the all-inclusive solution. Shop setup to creator activation to content strategy to live selling to media. One team. One call when something breaks. One partner who cares about your revenue as much as you do.

Athena Kasvikis
"If you want to go fast, go big, and have a guaranteed win right out of the gate β€” find an all-inclusive that can actually do the work. That's what we had with SAMRAAT."
β€” Athena Kasvikis · Former CMO, iRobot

Why You Aren't Converting.

Your Listings Are Built For Amazon

Specs. Features. Bullet points. That does not work on TikTok Shop. On this platform, your product is a transformation. We rebuild your positioning from technical specs to language a creator can actually make a viewer feel something about in the first 3 seconds.

Your Creators Aren't Posting

Not because they're lazy, but because you didn't give them a reason to prioritize you over the 50 other products in their inbox. We replace cold-emailing with 25-50 curated, activated creators from our internal network.

Zero Live Selling Strategy

If you're not doing Live, you are not actually on TikTok Shop. You're on TikTok. Those are not the same thing.

Live is one layer of a complete system. But it's the one most brands are missing entirely β€” and for mid-to-high AOV products, it's often the difference between marginal GMV and a real revenue channel.

Your Commission Structure Is Working Against You

You set it once, left it alone, and wondered why your best creators drifted toward brands actively managing theirs. We audit your commission structure, make it competitive, and manage it week over week so your top performers stay activated.

No P&L Visibility

You're flying blind. Most brands can't tell you their actual net margin on TikTok Shop after creator costs, ad spend, and sampling. We give you weekly P&L reporting β€” not a highlight reel, the actual numbers β€” with ad ROI, creator ROI, and net margins broken out. CFO-level visibility without the CFO.

Proven Across Flagship Verticals

⭐ Flagship Case Study
iRobot
Home & Lifestyle
Ninja Kitchen
Home & Lifestyle
HSN
Home & Lifestyle
Inovaday
Home & Lifestyle
BOSE
Tech & Audio
HarperCollins
Tech & Media
Fanttik Collection
Tech & Tools
Kodak Photo Printer
Tech & Imaging
EstΓ©e Lauder
Beauty & Cosmetics
MAΓ‹LYS
Beauty & Skincare
The Ordinary Store
Beauty & Skincare
Dude Wipes
Personal Care
Flamingo Shop
Fashion & Apparel
Comfrt (Fashion)
Fashion & Apparel
QVC (Fashion)
Fashion & Apparel
Tillys
Fashion & Apparel
Sunday Scaries
Health & Wellness
Merach Fitness
Health & Fitness
Micro Ingredients
Health & Wellness
Healspot Food
Food & Beverage
Magic Spoon
Food & Cereal
SAMRAAT NETWORK Γ— iRobot CASE STUDY
Launched in 10 Days
Profit Positive in 2.5 Months
Generated over $1.2M
iRobot Campaign Growth Chart
"
We went from zero to one million dollars in record time. We broke even when I needed it. We exceeded our forecast. I feel vindicated for the push and the amount of time I went through to find the right partner.
Athena Kasvikis
Athena Kasvikis
Former CMO · iRobot
(During the SAMRAAT campaign)
Month 1
$61K
Month 2
$240K
Jan (Outage)
---
Month 3
$91K
Month 4
$101K
Month 5
$210K+
Month 6
$461K
Total GMV
$1.2M+
Month 1
Profit Positive

Including all setup & ad costs

Launch Speed
10 Days

TikTok estimated 60 days

Break-Even
2.5 Mos

Expected 9-12 months

Goal Smashed
7–8x

Annual forecast exceeded

"A campaign doesn't survive a platform outage.
A system does."
Launched 10 days before Black Friday. TikTok estimated setup would take 60 days.

Results shown may not be typical. Brand GMV, revenue, and case study outcomes vary based on product, inventory, creative quality, ad spend, and operational readiness. Nothing on this page is a guarantee of sales performance or return on investment. Your results may differ.

Let's Be Direct.

We tried TikTok Shop. It didn't work.

This is the most common thing we hear. And it's almost never the product's fault. Nine times out of ten it's one of five things: Amazon-style listings, no real creator activation strategy, no live selling, a commission structure nobody managed, or no visibility into what's actually happening financially. The call is specifically designed to identify which one is yours.

How does the creator network actually work?

We activate 25–50 creators from our internal network β€” matched specifically to your category, price point, and product story. Not mass-seeded. Not cold-emailed. These are creators we have active relationships with, who are already producing content in your vertical. Sampling, briefing, and contracting are handled by our team.

What does the first 30 days actually look like?

Week 1: We audit your shop, listings, commission structure, and hero SKU.

Week 2: We activate 25–50 curated creators β€” sampling and briefing handled.

Week 3: Content goes live. If live selling fits your product (and for most mid-to-high AOV it does), we launch your first sessions.

Week 4: We review the data, scale what's converting, cut what isn't, and deliver your first P&L report. Not a highlight reel. The actual numbers.

Apply for a Strategy Call

We review every brand personally before confirming a call β€” we want to make sure the conversation is worth your time.

You took the risk. You built the shop. Don't let bad execution be the reason it didn't work.

Fill out the form below. We'll look at exactly what you have, tell you what's broken, and show you what a real system looks like in month one. No commitment. Just the truth.

Samraat Founder

"I've been on TikTok since 2018. I went viral. I ran live selling. I generated over $4M in personal GMV before I built SAMRAAT. I didn't build this from a marketing background. I built it from the platform itself."

β€” Samraat Ghosh, Founder & CEO
TikTok Shop Creator Since 2018