The short answerYou set commission per product in Affiliate Center. An Open Collaboration rate is visible to every TikTok Shop creator. A Target Collaboration rate goes only to the creators you invite. Rates can be 1% to 80% of the order. If a product is in both, the creator gets the Target rate, so make your Target rate the higher one.
Open Collaboration
- In Seller Center, go to Affiliate > Open collaboration > Not added.
- Select up to 50 products at a time.
- Set the Standard commission rate.
- (Optional) Set a Shop Ads commission rate for orders from your ads. It can't be lower than 30% of your Standard rate.
- (Optional) Turn on Auto-add new products.
Target Collaboration
- Go to Target collaboration and create one for the products you choose.
- Set the commission rate for each product, between 1% and 80%.
- Choose how long the collaboration runs, and whether to offer free samples.
- Invite creators one by one or in bulk from Find creators, Manage creators, a creator's profile or messages.
Choosing a rate
- Start in Open Collaboration to get coverage, then use Target Collaborations with a higher rate for the creators who fit best.
- Higher price or newer products usually need a stronger rate to get creators interested.
- Compare against your category. Use Find creators and the Brand collaborations filter to see what similar shops are doing.
FAQ
What's the minimum or maximum commission?
1% to 80% per order in both models.
Which rate does a creator get if a product is in both?
The Target Collaboration rate.
When do creators get paid?
After the order is delivered and the return window closes. See our creator guide on commissions for the details.
Are you a creator?
See TikTok Shop affiliate commissions explained.
How SAMRAAT Network helps brands
SAMRAAT Network is an official TikTok Shop Partner in Los Angeles. We run TikTok Shop for brands like iRobot and Philips: the shop setup, the creator program, samples, flash deals and LIVE, with a network of creators who sell on short video and LIVE.
Book a strategy callFree launch playbookMore guides
Sources- How to set up an open collaboration in Seller Center (TikTok Business Help Center, updated Oct 2025)
- About target collaborations in Seller Center (TikTok Business Help Center, updated Aug 2025)
- 8 Tips for Successful Seller & Creator Matchmaking (TikTok Shop, 05/14/2026)
TikTok updates its rules often. Always confirm in your own Seller Center or Creator Center. Results vary and nothing here is a promise of income.