The short answerUse Find creators in Affiliate Center to search by product, keyword or hashtag. Filter by category, content type (video or LIVE), recent sales, average views, engagement, post rate and follower demographics. Then invite your best fits through a Target Collaboration with a strong commission and free samples. Start with an Open Collaboration so any creator can find you while you build your list.
Where to look
- Find creators in Affiliate Center: search by name, product, hashtag or keyword.
- The TikTok app: search your product keywords and see who's selling similar products in videos and LIVEs. Hashtags like #TikTokMadeMeBuyIt help too.
- Your own buyers and fans: creators already talking about your product convert best.
- A TikTok Shop Partner or agency with an existing creator network.
How to vet creators
- Product fit: Do they sell in your category, and do they use the format you need (short video or LIVE)?
- Selling track record: Check GMV and items sold in the last 30 days, but don't rely on GMV alone.
- Consistency: Look at average views, engagement and estimated post rate (look for "Good" or better).
- Audience match: Check whether their followers' age and gender fit your buyer.
Mix creator sizes
- New products: lean on many smaller (nano) creators.
- Growing products: use mid-tier and micro creators.
- Higher-priced products: micro and mid-tier creators usually do better than tiny accounts.
Outreach that gets replies
- Personalize every invite with the creator's name, why their audience fits, and the commission and samples on offer.
- Give smaller creators a simple, clear brief. Give bigger creators only the key messages.
- Follow up in messages when the sample ships and around day 7 after it arrives.
- Expect lower acceptance from big creators and higher from smaller ones.
FAQ
How many creators should I start with?
Start broad with an Open Collaboration plus a targeted list. Then put more into the creators whose content drives orders.
Should I pay flat fees?
Commission-only is lower risk. Flat fees can make sense for proven creators and video-only deals.
Are you a creator?
See How to start a TikTok Shop as a creator.
How SAMRAAT Network helps brands
SAMRAAT Network is an official TikTok Shop Partner in Los Angeles. We run TikTok Shop for brands like iRobot and Philips: the shop setup, the creator program, samples, flash deals and LIVE, with a network of creators who sell on short video and LIVE.
Book a strategy callFree launch playbookMore guides
Sources- 8 Tips for Successful Seller & Creator Matchmaking (TikTok Shop, 05/14/2026)
- About target collaborations in Seller Center (TikTok Business Help Center, updated Aug 2025)
TikTok updates its rules often. Always confirm in your own Seller Center or Creator Center. Results vary and nothing here is a promise of income.