The short answerIn Seller Center on desktop, go to Marketing > Promotions and create a Creator LIVE Flash Deal for the creators you choose (up to 50 per deal). The flash price has to be your lowest price from the last 14 days. Once it's assigned, each creator sets up and starts the flash sale from LIVE Manager during their LIVE.
Before you start
- You need an active affiliate collaboration with the creator.
- The creator has to add the product to their LIVE shopping bag for the deal to show up.
- Creator flash deals are set up in Seller Center on desktop.
Set it up
- In Seller Center, go to Marketing > Promotions and choose Creator LIVE deal.
- Choose Creator Flash Sale, then pick the creators by ID or name.
- Select products by size or color and set the flash price. It must be at or below your lowest product discount price from the last 14 days and your lowest campaign price from the last 24 hours. If the product has no order history, it only needs to be below the original price.
- Set the stock. The creator's reserved stock is locked during the flash sale.
- Set the promotion window. It must run longer than 10 minutes and less than 14 days.
- Tell your creators the deal is assigned. TikTok doesn't notify them.
Good to know
- If a product has both a LIVE Flash Sale and a Group Deal or Price Cut, the flash sale won't appear in the LIVE shopping bag.
- Creator exclusive price is a softer option: a LIVE-only discount of 5% or more, with no locked stock.
- Co-funded flash sales: TikTok sometimes co-funds flash sales for eligible shops. Ask your TikTok Shop Partner or account manager.
FAQ
Can I give one flash deal to several creators?
Yes. One Creator LIVE Flash Deal can go to up to 50 creators, so you can run the same deal across a whole group of creators.
Does the creator get notified?
No. Tell them yourself.
Are you a creator?
See How to run a flash sale on TikTok LIVE.
How SAMRAAT Network helps brands
SAMRAAT Network is an official TikTok Shop Partner in Los Angeles. We run TikTok Shop for brands like iRobot and Philips: the shop setup, the creator program, samples, flash deals and LIVE, with a network of creators who sell on short video and LIVE.
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Sources- TikTok Shop LIVE Promotions Tools (TikTok Shop, 05/13/2026)
- Seller LIVE Flash Sale (TikTok Shop, 05/13/2026)
- LIVE Flash Sale for Creators (TikTok Shop, 05/13/2026)
TikTok updates its rules often. Always confirm in your own Seller Center or Creator Center. Results vary and nothing here is a promise of income.