How Long Should You Go LIVE on TikTok Shop (and When)?

Your first two weeks

1. Go LIVE once a day for 45 to 60 minutes. The goal is reps, not records.
2. Build toward two hours by week three. After week two, 90 minutes is the floor.
3. Don't judge the first 45 minutes. That's warm-up. We've watched LIVEs go 45 minutes with nothing, then pick up two to four sales an hour.

Pick your time slot

1. Start where your buyers are. Think about when the people who buy your products are free.
2. If you already have LIVE data, look back. When did your best LIVEs start? When were your zero days?
3. Test one new slot at a time. Give it two to three days. Compare slots over two to four weeks, then lock in the winner and put it on your calendar.
4. Try the quieter windows. Early morning, midday and late night can have less competition. Nothing is guaranteed, so let your own numbers decide.
5. Test slots separately from new products. Change one thing at a time, or you won't know what moved.

How long to stay on

• One long LIVE beats two short ones. When someone comes in and sees ten sold, they want in. When you get off, you rebuild from scratch next time.
• Hold your minimum, then end when sales slow down. If it's selling, stay on. Don't pad dead hours.
• Plan longer LIVEs in Q4. Holiday shoppers are out.
• Bring the energy the whole time. Eat, hydrate, keep coffee nearby and protect your voice.
• Take one day off a week, ideally your slowest day.

FAQ

More guides