How to Write TikTok Shop Hooks That Stop the Scroll

Build the hook stack

1. Text hook. Small, in the middle of the screen, up for three to five seconds, and saying something different from what you say out loud. "Just dropped" does nothing.
2. Visual hook. Motion with the product front and center. Pull it toward the camera while the camera moves in, drop the box, rip it open. A box sitting there isn't interesting.
3. Audio hook. Say the line that makes people stop, like "How is this possible?"
4. The fourth hook. You slide into frame, react, and start breaking it down.

Put your best moment first

• If you tell the story from the beginning, your best moment is buried. Cut the most striking line or shot to the top, then go back to the start.
• Start as if we picked up in the middle of a conversation, so it doesn't feel like an intro.

Find the angle before you film

1. Look up the top three videos on the product. Not to copy them.
2. Find what the buyers are responding to, and work that angle into your first or second sentence.
3. Mix it with what people already like about you. That blend is what makes it yours.

Keep it real

• A little polarizing is fine, as long as it's true. Lead with your strongest line, then explain why.
• You don't need shock hooks. For higher priced products especially, a buyer's audience converts better.
• Use your real voice and show the real product. TikTok Shop doesn't allow shoppable videos made only of still images or loops, with no person or real product shown.

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